Collection: You Must Create

YMC was founded in London in 1995 by Fraser Moss and Jimmy Collins. Since then, the label has established itself as one of the most enduring and influential independent brands to come out to the UK. Taking its name from a quote by the famous industrial designer Raymond Loewy; “You must create your own design style”, YMC is a call to arms; one that influences the very essence of the brand’s identity.
22 products
  • You Must Create Diddy Jacket -
    You Must Create Diddy Jacket
    Vendor
    You Must Create
    Regular price
    £295.00
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    £295.00
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  • You Must Create Lotus Cardigan -
    You Must Create Lotus Cardigan
    Vendor
    You Must Create
    Regular price
    £225.00
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    £225.00
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  • You Must Create Perhacs Hamlet Print Dress -
    You Must Create Perhacs Hamlet Print Dress
    Vendor
    You Must Create
    Regular price
    £250.00
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    £250.00
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  • You Must Create Almost Grown Sweatshirt -
    You Must Create Almost Grown Sweatshirt
    Vendor
    You Must Create
    Regular price
    £90.00
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    £90.00
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  • You Must Create Almost Grown Sweatshirt -
    You Must Create Almost Grown Sweatshirt
    Vendor
    You Must Create
    Regular price
    £90.00
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    £90.00
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  • You Must Create Wenlock Trouser -
    You Must Create Wenlock Trouser
    Vendor
    You Must Create
    Regular price
    £150.00
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    £150.00
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  • You Must Create Vegas Hamlet Print Shirt
    Vendor
    You Must Create
    Regular price
    £175.00
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    £175.00
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  • You Must Create Fantasma Dress -
    You Must Create Fantasma Dress
    Vendor
    You Must Create
    Regular price
    £250.00
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    £250.00
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  • You Must Create Fantasma Dress -
    You Must Create Fantasma Dress
    Vendor
    You Must Create
    Regular price
    £250.00
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    £250.00
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  • You Must Create Violette Dress -
    You Must Create Violette Dress
    Vendor
    You Must Create
    Regular price
    £95.00
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    £95.00
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  • You Must Create Checker Stripe Sock
    Vendor
    You Must Create
    Regular price
    £23.00
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    £23.00
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  • You Must Create Cotton Waffle Erkin Jacket -
    You Must Create Cotton Waffle Erkin Jacket
    Vendor
    You Must Create
    Regular price
    £325.00
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    £325.00
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  • You Must Create Day T-Shirt -
    You Must Create Day T-Shirt
    Vendor
    You Must Create
    Regular price
    £40.00
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    £40.00
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  • You Must Create Day T-Shirt -
    You Must Create Day T-Shirt
    Vendor
    You Must Create
    Regular price
    £40.00
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    £40.00
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  • You Must Create Day T-Shirt -
    You Must Create Day T-Shirt
    Vendor
    You Must Create
    Regular price
    £40.00
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    £40.00
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  • You Must Create Boulevard Jacket -
    You Must Create Boulevard Jacket
    Vendor
    You Must Create
    Regular price
    £225.00
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    £225.00
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  • You Must Create Almost Grown Waffle Stripe Sweatshirt -
    You Must Create Almost Grown Waffle Stripe Sweatshirt
    Vendor
    You Must Create
    Regular price
    £130.00
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    £130.00
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  • You Must Create Almost Grown Sweatshirt -
    You Must Create Almost Grown Sweatshirt
    Vendor
    You Must Create
    Regular price
    £90.00
    Sale price
    £90.00
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  • You Must Create Pamela Dress -
    You Must Create Pamela Dress
    Vendor
    You Must Create
    Regular price
    £275.00
    Sale price
    £275.00
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  • You Must Create Percy Dress -
    You Must Create Percy Dress
    Vendor
    You Must Create
    Regular price
    £195.00
    Sale price
    £195.00
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  • You Must Create Beach Fleece Jacket -
    You Must Create Beach Fleece Jacket
    Vendor
    You Must Create
    Regular price
    £175.00
    Sale price
    £175.00
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  • You Must Create Beach Fleece Jacket -
    You Must Create Beach Fleece Jacket
    Vendor
    You Must Create
    Regular price
    £175.00
    Sale price
    £175.00
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  • You Must Create Genesis Sweatshirt -
    You Must Create Genesis Sweatshirt
    Vendor
    You Must Create
    Regular price
    £110.00
    Sale price
    £110.00
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  • You Must Create Genesis Sweatshirt -
    You Must Create Genesis Sweatshirt
    Vendor
    You Must Create
    Regular price
    £110.00
    Sale price
    £110.00
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  • You Must Create Market Trouser -
    You Must Create Market Trouser
    Vendor
    You Must Create
    Regular price
    £150.00
    Sale price
    £150.00
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  • You Must Create Market Trouser -
    You Must Create Market Trouser
    Vendor
    You Must Create
    Regular price
    £150.00
    Sale price
    £150.00
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  • You Must Create Alva Skate Trouser -
    You Must Create Alva Skate Trouser
    Vendor
    You Must Create
    Regular price
    £185.00
    Sale price
    £185.00
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  • You Must Create Temple LS Dress -
    You Must Create Temple LS Dress
    Vendor
    You Must Create
    Regular price
    £100.00
    Sale price
    £100.00
    Regular price
    £250.00
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  • YMC Ziggy Jumpsuit
    Vendor
    You Must Create
    Regular price
    £82.50
    Sale price
    £82.50
    Regular price
    £275.00
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