You Must Create

YMC was founded in London in 1995 by Fraser Moss and Jimmy Collins. Since then, the label has established itself as one of the most enduring and influential independent brands to come out to the UK. Taking its name from a quote by the famous industrial designer Raymond Loewy; “You must create your own design style”, YMC is a call to arms; one that influences the very essence of the brand’s identity.
22 products
  • You Must Create Bryer Wool Striped Knit
    You Must Create
    £100.00
    £100.00
    £250.00
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  • You Must Create Day Organic Cotton T-Shirt
    You Must Create
    £16.00
    £16.00
    £40.00
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  • You Must Create Day Organic Cotton T-Shirt
    You Must Create
    £16.00
    £16.00
    £40.00
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  • You Must Create Charlotte LS T-Shirt
    You Must Create
    £26.00
    £26.00
    £65.00
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  • You Must Create Charlotte LS T-Shirt
    You Must Create
    £26.00
    £26.00
    £65.00
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  • YMC Marianne Shirt
    You Must Create
    £64.00
    £64.00
    £160.00
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  • YMC Temple Cotton Linen Dress
    You Must Create
    £250.00
    £250.00
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  • YMC Ziggy Denim Jumpsuit
    You Must Create
    £295.00
    £295.00
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  • YMC Keaton Trouser
    You Must Create
    £195.00
    £195.00
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  • YMC Sylvian Trouser
    You Must Create
    £150.00
    £150.00
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  • YMC Almost Grown Sweatshirt
    You Must Create
    £85.00
    £85.00
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  • YMC Vegas Rayon Cotton Shirt
    You Must Create
    £135.00
    £135.00
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  • YMC Lodge Linen Striped Jumpsuit
    You Must Create
    £275.00
    £275.00
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  • YMC Erkin Quilted Jacket
    You Must Create
    £325.00
    £325.00
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  • You Must Create
    £295.00
    £295.00
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  • YMC Market Wool Flannel Trouser
    You Must Create
    £70.00
    £70.00
    £175.00
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  • YMC Cruise Cotton Big Pleats Dress
    You Must Create
    £100.00
    £100.00
    £250.00
    Sold out
  • YMC Heroes Check Wool Coat
    You Must Create
    £158.00
    £158.00
    £395.00
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  • YMC Zip Wave LS Top
    You Must Create
    £44.00
    £44.00
    £110.00
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  • YMC Zip Wave LS Top
    You Must Create
    £44.00
    £44.00
    £110.00
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  • YMC Diddy Turtle Neck Sweater
    You Must Create
    £78.00
    £78.00
    £195.00
    Sold out
  • YMC Ziggy Jumpsuit
    You Must Create
    £110.00
    £110.00
    £275.00
    Sold out
  • YMC Petite Paloma Dress
    You Must Create
    £106.00
    £106.00
    £265.00
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  • YMC Perhacs LS Dress
    You Must Create
    £78.00
    £78.00
    £195.00
    Sold out
  • YMC Joan Dress
    You Must Create
    £100.00
    £100.00
    £250.00
    Sold out