Collection: You Must Create

YMC was founded in London in 1995 by Fraser Moss and Jimmy Collins. Since then, the label has established itself as one of the most enduring and influential independent brands to come out to the UK. Taking its name from a quote by the famous industrial designer Raymond Loewy; “You must create your own design style”, YMC is a call to arms; one that influences the very essence of the brand’s identity.
13 products
  • You Must Create Market Trouser -
    You Must Create Market Trouser
    Vendor
    You Must Create
    Regular price
    £150.00
    Sale price
    £150.00
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  • You Must Create Day T-Shirt -
    You Must Create Day T-Shirt
    Vendor
    You Must Create
    Regular price
    £40.00
    Sale price
    £40.00
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  • You Must Create Touche Sweatshirt -
    You Must Create Touche Sweatshirt
    Vendor
    You Must Create
    Regular price
    £135.00
    Sale price
    £135.00
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  • You Must Create Almost Grown Sweatshirt -
    You Must Create Almost Grown Sweatshirt
    Vendor
    You Must Create
    Regular price
    £85.00
    Sale price
    £85.00
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  • You Must Create Temple LS Dress -
    You Must Create Temple LS Dress
    Vendor
    You Must Create
    Regular price
    £250.00
    Sale price
    £250.00
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    per 
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  • You Must Create Luna LS Dress -
    You Must Create Luna LS Dress
    Vendor
    You Must Create
    Regular price
    £250.00
    Sale price
    £250.00
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  • YMC Daisy Cotton Crepe Jersey Dress -
    YMC Daisy Cotton Crepe Jersey Dress
    Vendor
    You Must Create
    Regular price
    £45.00
    Sale price
    £45.00
    Regular price
    £150.00
    Unit price
    per 
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  • YMC Temple Cotton Linen Dress -
    YMC Temple Cotton Linen Dress
    Vendor
    You Must Create
    Regular price
    £75.00
    Sale price
    £75.00
    Regular price
    £250.00
    Unit price
    per 
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  • YMC Keaton Trouser -
    YMC Keaton Trouser
    Vendor
    You Must Create
    Regular price
    £58.50
    Sale price
    £58.50
    Regular price
    £195.00
    Unit price
    per 
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  • YMC Sylvian Trouser -
    YMC Sylvian Trouser
    Vendor
    You Must Create
    Regular price
    £45.00
    Sale price
    £45.00
    Regular price
    £150.00
    Unit price
    per 
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  • YMC Vegas Rayon Cotton Shirt -
    YMC Vegas Rayon Cotton Shirt
    Vendor
    You Must Create
    Regular price
    £40.50
    Sale price
    £40.50
    Regular price
    £135.00
    Unit price
    per 
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  • YMC Garden Cotton Silk Floral Print Dress
    Vendor
    You Must Create
    Regular price
    £88.50
    Sale price
    £88.50
    Regular price
    £295.00
    Unit price
    per 
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  • YMC Ziggy Jumpsuit -
    YMC Ziggy Jumpsuit
    Vendor
    You Must Create
    Regular price
    £82.50
    Sale price
    £82.50
    Regular price
    £275.00
    Unit price
    per 
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