Collection: You Must Create

YMC was founded in London in 1995 by Fraser Moss and Jimmy Collins. Since then, the label has established itself as one of the most enduring and influential independent brands to come out to the UK. Taking its name from a quote by the famous industrial designer Raymond Loewy; “You must create your own design style”, YMC is a call to arms; one that influences the very essence of the brand’s identity.
16 products
  • You Must Create Charlotte LS T-Shirt -
    You Must Create Charlotte LS T-Shirt
    Vendor
    You Must Create
    Regular price
    £65.00
    Sale price
    £65.00
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  • You Must Create Charlotte LS T-Shirt -
    You Must Create Charlotte LS T-Shirt
    Vendor
    You Must Create
    Regular price
    £65.00
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    £65.00
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  • You Must Create Bryer Wool Striped Knit -
    You Must Create Bryer Wool Striped Knit
    Vendor
    You Must Create
    Regular price
    £250.00
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    £250.00
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  • You Must Create Day Organic Cotton T-Shirt -
    You Must Create Day Organic Cotton T-Shirt
    Vendor
    You Must Create
    Regular price
    £40.00
    Sale price
    £40.00
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  • You Must Create Day Organic Cotton T-Shirt -
    You Must Create Day Organic Cotton T-Shirt
    Vendor
    You Must Create
    Regular price
    £40.00
    Sale price
    £40.00
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  • YMC Market Wool Flannel Trouser -
    YMC Market Wool Flannel Trouser
    Vendor
    You Must Create
    Regular price
    £175.00
    Sale price
    £175.00
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  • YMC Market Cotton Twill Trouser -
    YMC Market Cotton Twill Trouser
    Vendor
    You Must Create
    Regular price
    £145.00
    Sale price
    £145.00
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  • YMC Cruise Cotton Big Pleats Dress -
    YMC Cruise Cotton Big Pleats Dress
    Vendor
    You Must Create
    Regular price
    £250.00
    Sale price
    £250.00
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  • YMC Heroes Check Wool Coat -
    YMC Heroes Check Wool Coat
    Vendor
    You Must Create
    Regular price
    £395.00
    Sale price
    £395.00
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  • YMC Almost Grown Sweatshirt -
    YMC Almost Grown Sweatshirt
    Vendor
    You Must Create
    Regular price
    £85.00
    Sale price
    £85.00
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  • YMC Almost Grown Sweatshirt -
    YMC Almost Grown Sweatshirt
    Vendor
    You Must Create
    Regular price
    £85.00
    Sale price
    £85.00
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  • YMC Zip Wave LS Top -
    YMC Zip Wave LS Top
    Vendor
    You Must Create
    Regular price
    £110.00
    Sale price
    £110.00
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  • YMC Zip Wave LS Top -
    YMC Zip Wave LS Top
    Vendor
    You Must Create
    Regular price
    £110.00
    Sale price
    £110.00
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  • YMC Marianne Shirt -
    YMC Marianne Shirt
    Vendor
    You Must Create
    Regular price
    £160.00
    Sale price
    £160.00
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  • YMC Diddy Turtle Neck Sweater -
    YMC Diddy Turtle Neck Sweater
    Vendor
    You Must Create
    Regular price
    £195.00
    Sale price
    £195.00
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  • YMC Ziggy Jumpsuit -
    YMC Ziggy Jumpsuit
    Vendor
    You Must Create
    Regular price
    £275.00
    Sale price
    £275.00
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  • YMC Beach Jacket -
    YMC Beach Jacket
    Vendor
    You Must Create
    Regular price
    £170.00
    Sale price
    £170.00
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  • YMC Petite Paloma Dress -
    YMC Petite Paloma Dress
    Vendor
    You Must Create
    Regular price
    £265.00
    Sale price
    £265.00
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  • YMC Perhacs LS Dress -
    YMC Perhacs LS Dress
    Vendor
    You Must Create
    Regular price
    £195.00
    Sale price
    £195.00
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  • YMC Joan Dress -
    YMC Joan Dress
    Vendor
    You Must Create
    Regular price
    £250.00
    Sale price
    £250.00
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