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WHATS NEW?

Introducing DOG-FITS, showcasing what's new, how to wear it and what we are wearing.

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YMC AUTUMN/WINTER '22

YMC was founded in London in 1995 by Fraser Moss and Jimmy Collins. Since then, the label has established itself as one of the most enduring and influential independent brands to come out to the UK. Taking its name from a quote by the famous industrial designer Raymond Loewy; “You must create your own design style”, YMC is a call to arms; one that influences the very essence of the brand’s identity.
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FRED PERRY X AMY WINEHOUSE FOUNDATION

The brand founded by triple Wimbledon champion Fred Perry in 1952 and adopted by generations of British subcultures ever since.
  • DOGFISH NORWICH

    Keeping it real for over 30 years bringing you the freshest emerging street & workwear inspired brands alongside timeless classics. Situated at 6-8 Bedford St. Norwich.

    VISIT OUR ONLINE STORE 
  • DOGFISH CAMBRIDGE

    Newest to the scene but filled with brand history and loyalty. Situated at 5-7 Sussex St. Cambridge, this is not one to miss.

  • SEVENWOLVES NORWICH & CAMBRIDGE

    Sevenwolves Norwich and Cambridge was born from a desire to curate outstanding emerging brands in men’s fashion alongside timeless classics that have bridged Youth to Man. Situated at 24 Exchange St. Norwich and 4 Bridge St. Cambridge.

    VISIT OUR ONLINE STORE 
  • CATFISH NORWICH

    Located on the basement floor in Sevenwolves Norwich, Catfish offers women's fashion from the likes of Carhartt WIP, Nike, Vivienne Westwood, Stüssy, Fred Perry, Aries Arise and more. Situated at 24 Exchange St. Norwich.