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WHATS NEW?

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CARHARTT WIP SS25

Carhartt Work In Progress (Carhartt WIP) forms a division of the American brand Carhartt, one of the first companies to pioneer workwear in the USA. Founded in Europe in 1989, 100 years after Hamilton Carhartt established his business in Detroit, Carhartt WIP has been carefully adapting and modifying Carhartt's core product characteristics for a different audience of consumers who value refined design and quality while still remaining true to Carhartt's brand origins.

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INTRODUCING PEACHY DEN

Founded in 2019 by Isabella Weatherby, Peachy is the London brand exporting cult Brit girl style to the world. Creating clothes that are designed by the women who wear them, Peachy’s aesthetic is feminine-centric but not overtly; ideas taken from girlhood-era style are contrasted with crisp, sporty detailing through unexpected fabrications or colouring.  

The brand champions craft, creativity and individuality, with one off pieces created in an in-house atelier exhibiting the inspiration for each season, celebrating the unique platform clothing provides as a means of non-judgemental self expression.

These are clothes that are flirty, functional, and designed to help every day feel just that bit more peachy. 

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You Must Create

YMC was founded in London in 1995 by Fraser Moss and Jimmy Collins. Since then, the label has established itself as one of the most enduring and influential independent brands to come out to the UK. Taking its name from a quote by the famous industrial designer Raymond Loewy; “You must create your own design style”, YMC is a call to arms; one that influences the very essence of the brand’s identity.

Spring Summer 2025 available now.

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GANNI

A ready-to-wear fashion brand based in Copenhagen. Founded in 2000 by gallerist Frans Truelsen, since 2009 it has been run by husband-and-wife duo Nicolaj Reffstrup and Ditte Reffstrup.

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NUDIE JEANS CO.

Nudie Jeans Co doesn’t just offer jeans. With a wear and tear-way of thinking, reuse and repair program Nudie Jeans Co provides and maintains a tradition true to the fabric’s tradition and characteristics.
Founded in Gothenburg in 2001, the Swedish denim company has been recognized for their work with sustainability, both environmental and social. With a denim selection made from 100% organic cotton and transparent production, Nudie Jeans Co is in the fore edge and has taken a prominent role in the industry’s work for a more sustainable existence.
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FRED PERRY X AMY WINEHOUSE

The brand founded by triple Wimbledon champion Fred Perry in 1952 and adopted by generations of British subcultures ever since.

Marking 15 years since Fred Perry first collaborated with Amy herself, we introduce our second collection of 2025 in partnership with the Amy Winehouse Foundation. Nostalgic florals accompany clean-cut takes on timeless Fred Perry silhouettes, revisited with sensibilities that are unequivocally Amy.

A turned-up collar, a tied waist – details in this collection don’t just recall the pieces Amy wore, but the way she wore them. As ever, we continue to contribute to the Amy Winehouse Foundation, supporting the charity’s vital work with young people.


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STORES

  • DOGFISH NORWICH

    Keeping it real for over 30 years bringing you the freshest emerging street & workwear inspired brands alongside timeless classics. Situated at 6-8 Bedford St. Norwich.

    VISIT OUR ONLINE STORE 

  • DOGFISH CAMBRIDGE

    Newest to the scene but filled with brand history and loyalty. Situated at 5-7 Sussex St. Cambridge, this is not one to miss.

  • SEVENWOLVES NORWICH & CAMBRIDGE

    Sevenwolves Norwich and Cambridge was born from a desire to curate outstanding emerging brands in men’s fashion alongside timeless classics that have bridged Youth to Man. Situated at 24 Exchange St. Norwich and 4 Bridge St. Cambridge.

    VISIT OUR ONLINE STORE 

  • CATFISH NORWICH

    Located on the basement floor in Sevenwolves Norwich, Catfish offers women's fashion from the likes of Carhartt WIP, Nike, Vivienne Westwood, Stüssy, Fred Perry, Aries Arise and more. Situated at 24 Exchange St. Norwich.